From July 13th to 29th 2012, the Alaska seafood festival was held at 8 outlets of Ito-Yokado in Beijing. Products such as Alaska Pacific cod, sea cucumber and scallops were highlighted in the seafood festival. There was an Alaska seafood promoter at each store, which was decorated with ASMI posters, buntings and table cards. Alaska seafood sampling was carried out at 4 outlets over the weekends in order for consumers to try the real taste of seafood from Alaska.

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