Alaska Seafood Festival at World Expo Hotel Zhejiang

The Zhejiang Province holds 14 state level scenic areas, which drew an increase of 18.3% of domestic tourists and 18.6% increase of foreign tourists in 2007. As the third major city in the Zhejiang Province, after Hangzhou and Ningbo, the ASMI China office realized that Jiaxing City is a strong potential market for Alaska seafood products. This was further confirmed when an agreement with World Expo Hotel Zhejiang was almost effortlessly put together and agreed upon. The 5-star hotel offers 475 rooms and suites that appeals to business individuals, but also has also become a strong tourist accommodation as well.

The seafood buffet, featuring Alaska salmon, whitefish and crab was held at the hotel’s Coffee Garden Restaurant from November 8-28, 2008. The buffet brought in around 130 customers per day, during the promotional activity, while the restaurant staff relayed to us that Alaska king crab was the crowd favorite. The hotel manager told ASMI China that not only were the hotel guests enjoying their meal, but local customers were also highly impressed by the promotional activity. As a result, the hotel has become very interested in ASMI China’s seafood promotional activities and has mentioned their interest to cooperate with ASMI China again.

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