From September 24th to October 23rd, 2012, ASMI China conducted a month-long promotional activity at the Eaton Luxe Nanqiao Hotel, located in the commercial area of Feng Xian District in Shanghai. This marks the first partnership between ASMI China and Eaton Luxe Nanqiao Hotel. The chef developed special courses using Alaska Seafood products, including Alaska yellowfin sole, snow crab, black cod and rock sole. ASMI China also provided special POS materials to decorate the restaurant. An advertisement was released online at Dianping.com, a well-known website in China to further attract customers.

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