Alaska Seafood Festival in Chengdu Auchan

The Chengdu Alaska Seafood Festival was held on December 8th. The 1 month long event was positioned in both Gaoxin and Jinniu Auchan supermarket outlets. Promotion of Alaska salmon, black cod, halibut and snow crab were emphasized at this event. This is the first time for ASMI China to partner with Auchan for a Seafood Festival activity, but strong support for the festival, by consumers, was apparent at the supermarkets. Greater interest was also generated as Auchan was celebrating its 4th anniversary as well.

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