City Shop is a well-known high-end chained supermarket in Shanghai. It provides different kinds of imported goods from various countries of the world to consumers. Due to the successful co-operations over the last few years, ASMI joined forces with City Shop again this year and conducted a round of in-store promotion activities of Alaska seafood products from May 25th 2012 to June 10th 2012. Altogether 9 City Shop stores in Shanghai joined the promotion. Various Alaska seafood products, including Alaska snow crab and Pacific cod, were highlighted during the promotion. Promoters were arranged at each store and free tastings were conducted in 5 stores to attract more consumers. All the stores were decorated with special POS materials such as buntings, posters, table cards and pull-ups. Alaska seafood recipe leaflets were also distributed to consumers.

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