From May 30, 2011 – June 14, 2011, ASMI China along with DCH Food Mart carried out a joint Alaska seafood promotion in DCH stores. As a retail arm of Dah Chong Hong Holdings Ltd, DCH Food Mart has up to 70 stores in Hong Kong. The promotion this time was held in 12 DCH Food Mart Deluxe stores, which are the premium specialty stores of DCH Group.

During the promotion, Alaska seafood, such as Alaska black cod and sea cucumber were made available. This was the first time Alaska sea cucumber was featured in an ASMI promotion at DCH. To better promote the Alaska seafood, an advertisement was placed in a local magazine in conjunction with the activity. This helped maximize the promotion itself and also push the sales volume in stores. At the end of the promotion, DCH expressed their intention to continue their cooperation with ASMI China in the coming December and aimed to have all of their 70 outlets involved and more varieties of Alaska seafood introduced in the coming promotion

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