As part of the AS Watson Group, Parknshop is crowned as a leading supermarket in Guangzhou. Established in 1973, it owns more than 250 stores across China, Hong Kong and Macao . So far it has launched 27 outlets in Guangzhou, and all of these enjoy a great reputation and popularity due to their premium service and products.

Based on its successful experiences with retailers, this time ASMI China partnered with all 27 outlets of PARKnSHOP Guangzhou to conduct one-month round of in-store promotions during July 15th to August 15th, 2013. During the promotion, samplings at five of the most popular PARKnSHOP stores in Guangzhou (Luo outlet, ZHonghua Square outlet, Jiannan outlet, Jintian outlet, and Zhonglu outlet) were arranged .Once more, Price-point Alaska products such as Pacific Cod and highly nutritious Sockeye Salmon were featured during the promotion, a promoter was arranged at each store to attract more consumers. Alaska seafood recipe leaflets were distributed to consumers and POS materials decorated the store.


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