Following the successful cooperation with local supermarkets in Qingdao, ASMI China found a great opportunity to partner with AEON, and Carrefour, two leading supermarket chains in China.

Both are very popular due to their good service and sound relationship with consumers. Considering it was a win-win situation for both sides, ASMI China negotiated with 3 Carrefour outlets and 1 AEON outlet in Qingdao to conduct a 3-month in-store promotion from July 6th to the end of September.  Price-point Alaska products such as yellowfin sole and the highly nutritious halibut were featured during the promotion, when a promoter was arranged at each store to provide food sampling. Alaska seafood recipe leaflets were distributed to consumers and  POS materials were sponsored to decorate the supermarket.


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